Advertising and marketing has become one of the largest and most profitable careers around. Successful advertising gurus can command huge wages by working in the creative industry. Few people would choose to argue with earning money by the bucketful doing something as simple and enjoyable as creating advertising campaigns.
The invention of the Internet has blown apart the traditions and boundaries of many of the industries and business sectors, which have become established in the real world. One of these is that of advertising, the online market is vastly different to that of the standard tried and tested methods. In itself the advertising industry has been revolutionised and brought into the technological age. One of the products of this marketing revolution is the affiliate program.
The affiliate-marketing program runs along the same fundamental principles as that of the standard media marketing. However it does have some vastly different attributes to make it almost completely unique from the traditional associations of marketing. Apart from the obvious difference that it is an online campaign, affiliate marketing is a system based around commission and diversity.
The first major difference is the way in which advertisers are paid. Rather than forking out for a huge advertising campaign from the outset, the host website only pays an affiliate as and when they produce a new customer for them. This not only provides the website with a cost free outlay but also gives the affiliate the necessary incentive to go out and find new customers for the site. Without customers the affiliate doesn’t get paid, so it stands to reason that most are going to be working hard to secure valuable custom.
The second main difference is the way in which the advertising campaign is mounted. Rather than running campaigns through an advertising agency and standard media such as television, billboard and event sponsorship, it is done through a network of websites. These subsidiary websites agree to host the banners and other advertising materials, in exchange for their commission. This form of free advertising means that a company can easily spread it’s advertising to an unlimited number of people from countries all over the world, through it’s sheer variety and breadth of websites.
Most successful industries utilise affiliate marketing, often in line with traditional forms of advertising. Competitive markets such as that of online sports betting have used the affiliate marketing program to generate exceptional growth in businesses throughout the sector. Offering their clients a percentage of the money generated by a player throughout their lifetime on the site gives the affiliate a huge potential to earn significant money in the sports betting industry. Not only has the sports betting industry taken off as a result of it’s affiliate program, but so has that of it’s subsidiary marketing partner. The sports betting affiliate industry is one of the most popular and profitable for affiliates everywhere. The growth in the advertising sector has helped, both the sports betting and affiliate industries develop into successful bi-products of each other.