The first mantra to a successful website is its download speed. According to a study, you have only 30 seconds to capture your visitors attention. Therefore, it is advised to make a website fast which is possible through minimum graphics, less/ no use of flash technology and well optimized site that results in quick download. The slow performance (taking too long to download pages) can lead to a loss of potential client and ultimately to your business.
The second step to achieve success in your business is targeting your market. The visitor who visits your website has a specific goal or target in mind while surfing. Therefore, the website should be designed in way that matches the requirements or goals of your customer.
The third step which is the stepping stone in the success of your business is Content. People are surfing the websites for the purpose of information not for pretty pictures or games. Your website should offer the visitors what they are looking for. If you provide their desired information then they not only visit your site but also recommend it to friends and relatives and connect well with your business.
The fourth step which is between you and your success is a professional web design. In many cases, customers are introduced to the organization through website, which in case is like a personality of a company. If your site is not professionally designed and managed then it means you are re-directing your visitor to your competitors site. Therefore, always try to make the first encounter positive with professional web design.
Search Engine Optimization is the important tool for the success of your site. Design your website in such a way that people can easily find your website thorough search engine as more than 80% users find their site through search engines. SEO makes the sites easy to search for users who do not know the website address.
Update your website frequently; people visit the sites looking for plentiful and fresh information. If your website does not serve their purpose, they will not visit again. Ensure that your website content is fresh and up-to-date that gives them a reason to return and also share their experiences with you.
The last but not the least step to a successful website is easy to learn and navigate the site. The visitor expects a consistent and easy site layout which is easy to remember. A potential customer will never waste his/her time to learn your website functions. Therefore, a website should be user-friendly and helps in easy navigation through the site.