Article Submission one of the more popular methods of Organic Search Engine Optimization which helps in generating quality targeted traffic and back links to a site. Apart from this, Article Submission is a great way to let readers know more about your business and what unique services you can offer them.
Article Submission can help all types of businesses, be it an Internet based Company or a florist that is looking to create additional exposure to its site through higher search engine rankings or by generating targeted traffic.
Its only after you test article submission services for yourself that you will realize that article submission is a very strong, yet cost effective way to generate enormous amounts of targeted traffic and back links!
However, the key for your article submission campaign to be successful is not just creating quality, informative and creative articles, but you must also submit them to the right places in the right manner so that your desired audiences can find them. If youre not sure how to write quality informative articles that bring out the best information about your business, you can hire a professional to do that for you. If you can pen down a good article yourself and dont know how to start your article submission campaign, you can use these simple article-submission steps as a guideline, and create your own article submission plan that will work best for you.
Pay Attention To The Quality Of The Article
For article submission to be successful, the directories and syndicates will have to approve your article first. For this, you need to make sure that your article is a genuine quality article and not a sales letter!
You should avoid using any kind of promotional language. Rather your article ought to be informative and should be of some value to the reader and not just to your business! Many a times, I have come across an article where some company is telling me they will offer this and that. I wonder how can any one term those as articles but they rather look like ad campaigns to me! You can be rest assured that your article will be plainly rejected by most of the article directories and syndicates.
Tip: Avoiding using any kind of promotional language in your article. The stress should be on educating the readers. Thus your aim should be value addition and not selling your product or service.
Submit Your Article To The Most Appropriate Category Accompanied By The Right Keywords
Choosing the right set of category plays a very important role in maximizing your exposure through article submission. Like humans, every directory is different. Thus, you need to understand the nature of each directory. Same category may represent different set of audiences for different directories. Thus you must have a comprehensive set of categories to classify your business. The same applies for keywords. It should always be exhaustive rather then appropriate. However, you should always try and limit the number of keywords to utmost ten.
Tip: For example, my site, Submit2Please.com might be appropriate for the category Internet in one general directory and might be appropriate for Traffic Generation in another.
The Article Must Be Accompanied By An Author Bio
Your Author Bio (Or About Author) can make or break the goal of your article submission campaign! Believe it or not, but your Author Bio is probably the most important part of your whole article writing and article submission campaign! You must let your readers know about yourself and that youre the expert. Mostly all directories will allow you to put a link to your site. Take advantage of this, and always maximize your links that will give you the desired optimizing opportunities.
Other General Precautions
Apart from these few major precautions, you should also take note of the following trivialities for your article submission to be successful:
Do not use ALL CAPS in the title, use the Title Case.
You should always prepare an article summary of less then 200 characters before you start article submission.
You shouldnt fill your article with anchor texts. I am of the opinion that anchor tests shouldnt be used in the article. Author Bio is the right place to put links.
These tips are pretty straightforward, and most of you would consider them to be common sense, but even the most experienced sometimes get off track, and may forget some of the fundamentals of article submission. Take my advice and use it as a tool to help you design your own article submission campaign.