Creating A Website That Sells – How To Keep And Convert Viewers
Designing a good sales website can be the difference between losing a visitor and making a sale. Youve got ten seconds to capture a viewers attention and convince them to staythats how long it takes people to decide to keep reading, or move on.
Make Your Site User-Friendly
You need to plan your website carefully to make it really sell your product:
Have an attention-grabbing headline that tells viewers what theyll gain by staying. It should list some clear, compelling benefitswhat theyll learn and what kind of information youll provide.
Keep your website clean and simple. It should be easy on the eyes, with no more than a couple of key colors and a couple of easy-to-read fonts. Font should be very dark and contrast strongly with a lighter background. Avoid using patterns and limit your use of graphics.
Use more sales copy and fewer images. Derek Gehl, of http://MarketingTips.com, says, Images should be used strategically to support the sales copy, not vice versa.
Make your navigation easy. It should run across the top of your page or down the left side. The fewer clicks it takes to purchase your product, the better, because every time you ask visitors to click, you lose some.
Make your sales process quick and painless. Dont use hidden links. If you want people to buy from you, you have to make it obvious how.
Develop Your Customers Trust
Your website has to convey credibility and professionalismpeople wont buy from you if they dont trust you. There are two main ways you can build your customers confidence in you:
1. Share your qualifications: how you got here and why youre able to help them. Dont just bullet-point your credentialstalk to them. Relate your experiences and explain how this product has helped youlet them see theres a real person behind the site.
2. Use testimonials from people whove actually used your products. Video, audio, and written testimonials accompanied with customer pictures are proven tools for creating credibility with consumers. Recommends Gehl, Make sure your testimonials have actual, measurable results people achieved using your product.
Create Customer Loyalty
Sharing relevant, interesting information can be a tremendous point of sale. Tell your customers what your product is, where it originated, and innovative ways they can use it. If you sell camping gear, post articles about great destinations for camping, or tips for staying safe in the woods. Give people a reason to come back to your sitetheres a good chance that, while theyre there, theyll buy something. By educating your customers, you create a sense of loyalty that will make them want to buy from you rather than your competitors.